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The amazing rise of online clothing stores selling fast fashion — you know, cheap, trendy garments made to be worn one season only — has made it tough to be a budget fashionista. I say that because a budget fashionista is not the gal who buys on price alone.
A true budget fashionista shops for value. You’re more interested in the $50 top you’ll wear 10 times, versus the $20 top you’ll wear once.
So all of those ultra-cheap retailers are cluttering the landscape, tempting us with their low-cost garments that may or may not be wearable in three months. On top of that trend, we’re also dealing with the slow disappearance of brick-and-mortar department stores.
What’s a fashionista to do? To help you navigate these turbulent times, we’ve created the big list of our fav online clothing stores for budget fashionistas.
Online Clothing Stores — Top Picks
The retailers in our ‘top picks’ section earned their spot for consistently strong selection plus reasonable prices.
ASOS is a go-to for any budget fashionista. The retailer always has a giant selection of pieces that are priced right. And you don’t pay sales tax in the U.S., which is a nice perk.
We especially love ASOS for its specialty collections: ASOS Tall, ASOS Petite and ASOS Maternity.
Charming Charlie is an accessories store with loads of colorful bags and jewelry. We love that you can shop by color on the website! If you have a Charming Charlie retail store near you, pop in sometime. You’ll see that the bags are super-practical and high quality.
Right now, you can sign up for emails and get a coupon to save $10 on your first order of $50 or more. Charming Charlie also has a loyalty program called Charm Club, which saves you a few bucks if you shop there regularly.
Dorothy Perkins has been around for nearly 100 years and has a huge retail presence in the UK. The online store carries sizes 2 to 18, and you can also shop by fit: petite, plus, tall and maternity. Styles are classic, so you’ll find lots of versatile pieces in solid colors.
Mango.com has a high-fashion feel to it, without the high-fashion prices. New pieces are usually priced around $50-80, and you can find amazing deals on their sale page. Like Dorothy Perkins, Mango leans towards solid-colored pieces that use interesting cuts and fabric combinations to stand out.
Modcloth describes itself as a vintage fashion store, but you don’t need to own cat-eye sunnies to shop there. Styles are a tad funkier than you’ll find on Dorothy Perkins, but in a good way. If you have a streak of quirky, you’ll love Modcloth. And when you need inspiration, check out the Outfit Photo Gallery.
Need some bodycon? A blazer with cut-out shoulders? Head to Missguided for high-impact garments that cater to the 20-something set. And if you’re a student, you qualify for 30% off non-sale items!
Nasty Gal is also for the younger (at heart or by the clock), edgier fashionista. This online store carries its own Nasty Gal line, plus designs from Bardot, Glamorous, Jaded London and Love, Courtney by Nasty Gal.
Rosegal’s collection is far more down-to-earth than Nasty Gal’s. You’ll find loads of cute daytime wear, like asymmetrical t-shirts, plaid shirts, hoodie dresses and floral shift dresses. While the site is probably most popular with college students, there are garments suitable for older fashionistas as well.
Tobi is a good choice when you need basics that aren’t boring. A good-looking and affordable bomber or a solid-colored top with an interesting neckline, for example. Plus, sign up for Tobi emails and you’ll be in the know about the retailer’s many sales.